The Go To Market Show visited with Sean O’Donnell, VP of printing at Action Mailing and Printing Solutions located in Liberty Missouri. Sean owned his own printing company for 26 years before merging with Action Mailing. He explains the different machines they use for printing and how valuable direct mail marketing still is in an Internet and media advanced world. Sean also explained a tool the post office has created called every door direct. Every door direct is a convenient way for business owners to use direct mailing in their local area for a cheaper rate.

Larry Vincent met with The Go To Market Show to discuss his new book “Brand Real.” Brand Real is about the process of creating brands in a better way. Larry explains the importance of investing in a company’s brand and working towards becoming more then just a brand that is liked, but a brand that is a must-have. He also explains the impact of having a brand that people trust.

Justin Johnston, a lawyer with Wyrsch Hobbs & Mirakian, visited with The Go To Market Show to discuss online defamation. Justin discusses what people can do to protect their business from online defamation, as well as the legal rights that individuals and businesses have. He also explains some steps that business owners can take to remove negative content from the Internet.

The Go To Market Show met with the co founders of Uplifting Spaces, Kathleen Kelly and Holly Hildreth. Their love of interior design lead them to create Uplifting Spaces where they redesign rooms for lower income families. They talk about the gift they are giving to these families and they also explain that volunteers and donations help make this possible for them on a small budget.

Harry Campbell met with The Go To Market Show to discuss his book Get Real Leadership. Harry explains his book as a practical approach that delivers great relationships, respect and results. He talks about his 3 main points throughout the book and shares that this book is an expression of his passion. Harry believes that anybody can be a leader and also discusses his view on the characteristics of a good leader. Harry also explains that he is donating the proceeds of the book sales and from his speaking engagements to a local charity, Head for the Cure, which is dedicated to finding a cure for brain cancer.