A common mistake with tax planning is not being prepared or in communication with your tax accountant throughout the year according to Kurt Guth, President and CEO for American Tax Service. The firm is an established small business located in Topeka, KS, where Kurt maintains a highly trained workforce and offers services at a rate that is often less than larger competitors. Kurt explains their "focus is on planning and making sure there are no surprises at the end of the year for (their) clients."

Kurt compares taxes to finding a cavity when it's small. If it's identified early, it won't be a big problem. Kurt contends, "the time to seek help from a tax advisor would be when you are taking money out of a retirement account, buying a house or any other big change like that, we should definitely be on the speed dial just like a financial planner or any other professional you would seek advice from."

On marketing, Kurt notes "It's not very hard to get a buzz going about something as exciting as tax law." His firm markets to a range of tiers including less affluent folks needing a banking product and earned income credit. He also provides services to working class and middle class as well as business executives. The reason for this diverse marketing strategy is a simple one. Tax preparation is a service that everyone can use. Besides being an enrolled agent of the IRS, American Tax Service is a Dave Ramsey Endorsed Local Provider. Their real differentiator is providing a high level of service from highly educated preparers and being able to charge less than many competitors.

Kurt's advises "Pay your taxes. Just make sure you don't pay too much. My job is to help you pay the right amount."

For more information, visit atstopeka.com.