A couple of years ago, Bo Fishback wished he had a megaphone or a way to message people on their phones who were sitting at Gate 54 in La Guardia airport. He wanted to say he would pay $50 to trade someone for their exit row seat. He has long legs and has asked people before, but he's always felt uncomfortable approaching a stranger for their seat. This was the idea for his new company, Zaarly.

According to Fishback, Zaarly is a "real-time, proximity-based, buyer-powered market." It is a web site where you can say you will pay blank for blank. Fishback explains with Zaarly you can get what you want for what you're willing to pay when you need it from your community. The items to ask for are broken down into three categories:

• - Services such as building a tree house.
• - Stuff like Xbox games, electronics, and truck borrowing.
• - Access to experiences including backstage passes to concerts or a tour of Facebook headquarters.

Zaarly opens up a new type of marketplace where decisions are not necessarily based solely on price. Buyers can choose the person with the best qualifications for the job. In this way, buyers can make decisions based on where they want to put their money to work in their community. For example, a business executive didn't have time to make it to a tech conference. He offered $200 for someone to go, take notes, and fill him in on the highlights of the event. Out of 25 respondents, he had to decide between the likes of a PhD in neurobiology from Stanford University, a 16 year old who wanted to be a tech entrepreneur, and a professional writer who wanted a resume builder.

As far as security is concerned, Fishback believes the more local and more community-oriented he keeps Zaarly, the more inherent social trust is built in. He explains, you don't want to mess with a neighbor you'll see at Starbucks the next day. Other safeguards include reviews and the ability to tie in to social media where you can see if you have shared friends and other connections.

Besides making money, a lot of people who answer postings (fulfillers) are doing it to meet others in their community. Zaarly changes the way people think of job markets and the way they rely on their community for goods and services.

Fishback says they are building an army of people using Zaarly in cities all over the country. To find out more, listen to the interview and go to zaarly.com.