Hans Riemer is the founder and president of Market Vantage located just outside of Boston, MA. We spoke with Mr. Riemer at the 2011 Futurallia event held in Kansas City. Riemer started the company after identifying the need for search engine optimization and digital marketing. After several years specializing in internet marketing Riemer suggests the following tips to enhance your company's online presence:

• Make sure you use the words that indicate the product and benefits of the product or service. 
• Do not just talk about who the company is. Talk about what the company does.
• Backlinking is great way to be found online. Use social media to build links.

To find out more about Hans Riemer and Market Vantage, visit market-vantage.com.