Creating a must-have brand
Larry Vincent met with The Go To Market Show to discuss his new book “Brand Real.” Brand Real is about the process of creating brands in a better way. Larry explains the importance of investing in a company’s brand and working towards becoming more then just a brand that is liked, but a brand that is a must-have. He also explains the impact of having a brand that people trust.
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Lawyer's Advice
Justin Johnston, a lawyer with Wyrsch Hobbs & Mirakian, visited with The Go To Market Show to discuss online defamation. Justin discusses what people can do to protect their business from online defamation, as well as the legal rights that individuals and businesses have. He also explains some steps that business owners can take to remove negative content from the Internet.
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