Podcasts
Building Kansas City into a logistics hub
Chris Gutierrez talked with the Go-To-Market Show about what KC SmartPort is doing to attract logistics companies to the Kansas City area. Gutierrez is the president of KC SmartPort, a non-profit economic development group that promotes and grows Kansas City’s status as a leading logistics hub in North America. He examines why Kansas City is uniquely positioned in the logistics marketplace to attract businesses and how Google Fiber has helped drive a growth in data center projects to the area.
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Connecting with your purpose and identity
Munro Richardson joined the Go-To-Market Show to discuss his book and children’s activity app. Richardson’s book, “What’s in Your Kubburd? How to Use What You’ve Got to Make Meaning and Find Purpose in Your Life,” is about helping people discover and use their own talents to lead a life of satisfaction. Richardson also discusses the inspiration behind SallyBob, a children’s activity app that utilizes common items around the house, and the growth since its release this summer. Tying all those topics together, Richardson talks about the importance of educating and encouraging kids to be innovative and creative.
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Starting and growing small business
Rob Sweeney joined the Go-To-Market Show to talk about two companies he’s founded. Sweeney is the president and CEO of TextCaster, a mass mobile notification service, and MessageQube, a small device the elderly can use to receive and print text messages and photos. A supporter of entrepreneurship programs in the area, Sweeney also talks about the need to promote small business growth and the importance of education in promoting industry.
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Developing a better relationship with money
Patricia Aburdene appeared on the Go-To-Market Show to talk about her book, “Conscious Money: Living, Creating, and Investing with Your Values for a Sustainable New Prosperity.” The co-author of The New York Times bestseller “Meagtrends 2000,” Aburdene’s latest book focuses on building and maintaining a positive relationship with money, starting with knowing yourself and your values. She discusses how productive thinking about money will help people overcome negative feelings they may have toward their finances.
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GROWING KANSAS CITY’S TECH COMMUNITY
Ryan Weber joined the Go To Market Show to talk about KCNext and its role in promoting and growing the technology sector in greater Kansas City. Weber is president of KCNext, which promotes the area’s tech industry through recruiting companies, providing educational and networking opportunities, and offering marketing services. Weber also discusses how it helps connect companies of all sizes, as well as the impact of Google Fiber on the tech community.
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Connecting non-profits with individuals
Adam Benton talked with the Go To Market Show about Agenda, Be, an organization he founded that brings together individuals and non-profits in the Kansas City area. Benton discusses the story behind the organization’s founding and how that sparked the creation of Agenda, Be to help non-profits gain exposure and introduce people in the community to opportunities to give back. Benton also talks about Agenda, Be’s BElievers Ball on Friday, Oct. 12 at the Downtown Airport.
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Boom in Canada Carries a Price
You'd be hard pressed to find someone who hasn't heard about the boom of the oil economy in North America. Or read something about some part of the project like the Keystone XL Pipeline (TransCanada Corp.), or the impact that it's having on the economies of Alberta, Saskatchewan, or even North Dakota. Part of this boom has created a whole new competition to recruit skilled and non-skilled workers in order to meet the level of current production with an eye toward the anticipation of new activity in these oil rich areas.
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The need for Direct Mail Marketing
The Go To Market Show visited with Sean O’Donnell, VP of printing at Action Mailing and Printing Solutions located in Liberty Missouri. Sean owned his own printing company for 26 years before merging with Action Mailing. He explains the different machines they use for printing and how valuable direct mail marketing still is in an Internet and media advanced world. Sean also explained a tool the post office has created called every door direct. Every door direct is a convenient way for business owners to use direct mailing in their local area for a cheaper rate.
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Interpersonal Secrets for Professional Success
In a Go To Market Show Interview, Kay Saunders talked about her new book “Interpersonal Secrets for Professional Success.” Kay Saunders is the founder and CEO of Belleweather, Ltd. Kay discusses how relationships are the basis for how all business is conducted and good relationships are the foundation for success. Kay believes that every business should stick to the fundamentals and the basics in order to grow and build better relationships. Some of the content in her book includes discussing Leadership, Self-Management, Professionalism, Interpersonal Behavior, Problem Solving and Business Foundations.
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Creating a must-have brand
Larry Vincent met with The Go To Market Show to discuss his new book “Brand Real.” Brand Real is about the process of creating brands in a better way. Larry explains the importance of investing in a company’s brand and working towards becoming more then just a brand that is liked, but a brand that is a must-have. He also explains the impact of having a brand that people trust.
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Lawyer's Advice
Justin Johnston, a lawyer with Wyrsch Hobbs & Mirakian, visited with The Go To Market Show to discuss online defamation. Justin discusses what people can do to protect their business from online defamation, as well as the legal rights that individuals and businesses have. He also explains some steps that business owners can take to remove negative content from the Internet.
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Uplifting Spaces
The Go To Market Show met with the co founders of Uplifting Spaces, Kathleen Kelly and Holly Hildreth. Their love of interior design lead them to create Uplifting Spaces where they redesign rooms for lower income families. They talk about the gift they are giving to these families and they also explain that volunteers and donations help make this possible for them on a small budget.
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Anybody can be a leader
Harry Campbell met with The Go To Market Show to discuss his book Get Real Leadership. Harry explains his book as a practical approach that delivers great relationships, respect and results. He talks about his 3 main points throughout the book and shares that this book is an expression of his passion. Harry believes that anybody can be a leader and also discusses his view on the characteristics of a good leader. Harry also explains that he is donating the proceeds of the book sales and from his speaking engagements to a local charity, Head for the Cure, which is dedicated to finding a cure for brain cancer.
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Start up Weekend in Kansas City
The Go To Market Show visited with Adam Coomes and Royce Haynes about Start up Weekend in Kansas City on April 13, 2012. They described start up weekend as being a crazy, fun and exciting 54-hour competition where people can come with a great idea to turn into a business. They talked about this event being a great way for people to experience the whole start up process all in one weekend. Adam and Royce also explained the kind of people that come to start up weekend and the kinds of ideas that have came from this competition.
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Benefits of Solar Energy
Ian Spomer, sales director at Cromwell Solar, met with The Go To Market Show to discuss the benefits of using solar energy. He explains that solar energy is a very cost effective way to reduce energy costs as well as being green to help the environment. Ian also discusses that using sunlight in replace of electricity is a great investment for businesses with the fast payback, as well as the rebates and incentives from the government.
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Safe and Clean Water is the goal
Mike McCamon, chief community officer at water.org, met with The Go To Market Show. Water.org is a non-for profit founded in Kansas City by Gary White and also co founded by Matt Damon. The focus at water.org is helping people to get safe and clean water around the world. Mike McCamon discusses the way water.org has changed the way they market in the past years and the way they have used technology advancements to help solve the problems in communication regarding the clean water.
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Middle of the Map Festival
The Go To Market Show visited with John Raux who is the producer of the second annual event in Kansas City, The Middle of the Map Fest. John discusses how he wanted to bring Art and Culture to this years festival. Growing from last year, they have over 80 local and national bands coming to Kansas City. In this 3-day event, that spreads over 8 different venues, this festival will host a variety of music genres as well as a Technology Art and Culture forum.
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Creative Candles
The Go To Market Show visited with local business owner Ken Weiner from Creative Candles. Ken discusses the quality of the ingredients in their hand dipped candles and explains how they compare to other candles. He shares that his candles have a slow, even, smokeless and drip less burn and their candles hold their shape and color. He also shares with us how Martha Stewart visited his factory and the way that she has shared her love and excitement for Creative Candles. Ken also discusses the way he has helped his business grow by changing the way they market.
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Children's Mercy Volunteering
Carrie Criss met with The Go To Market Show to discuss her position as the volunteer coordinator for Children’s Mercy’s hospitals and clinics. Carrie shares her excitement for the volunteers and expresses how they play a huge role for the families and children at Children’s Mercy. Carrie organizes volunteers to help with places like the gift shop and the waiting room, as well as volunteers to help sponsor Monday and Wednesday Night Live. This program is for small groups and companies to come spend an hour with the children to bring some fun to their hospital stay by organizing a craft, playing music or putting on a show.
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The effects of Obamacare
The Go To Market Show met with Bill Ashley, the CEO of Allied National. Allied National is a third party administrator that specializes in small employer benefit plans. Bill Ashley addresses the changes that might come in 2014 with the Care Act also known as the Obamacare plan. He explains that young healthy groups will notice a big rate increase while older groups will get a slight decrease in health costs. Bill also explains how this act will effect both employers and individuals in the upcoming years.
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American Advertising Federation in KC
Kevin Fullerton, president of the American Advertising Federation in Kansas City, met with The Go To Market Show to talk about everything the AAF does. With 700 members, Kansas City has one of the largest chapters of the AAF and Kevin shares his process of keeping and attaining new members. Kevin explains their goal is to inspire, educate and celebrate advertising, which they do with their many events as well as with the ADDY Awards. Kevin also talks about the impact of Kansas City’s success in advertising and he talks about the way advertising has changed over the past years.
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A Unique Way of Marketing for Cigars
The Go To Market Show met with Kendall Culbertson, the owner of Outlaw Cigar Company in Kansas City. Kendal discusses his unique way of marketing and that his focus of business is to create a fun comfortable place where people can come to enjoy. He explains his successful marketing strategy where they hold weekly events like poker nights and monthly cigar events where they have cigar celebrities come and meet customers. Kendall explains his philosophy on marketing is to invite people to his store without the intent of smoking a cigar, but to create an environment where they will want to try his product.
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Referee For the Used Car Buying Process
The Go To Market Show met with Michael Pena at the Consumer Electronic Show to discuss his new business AutoRef.com. Michael explains that AutoRef.com is the referee between the buyer and dealer for the used car buying process. He talks about how a consumer would use the site, and how the dealer’s compete for their business by offering specials and incentives. Michael states that AutoRef.com saves time and money for both the buyer and the dealer by doing most of the car searching and negotiating process online. AutoRef.com is currently only serving the Los Angeles area, however Michael has goals of expanding this service throughout the country.
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A New Way to Learn Online for Free
Angela Kim and Brian Tobal, both founders of Veri.com, met with the Go To Market Show to discuss their start up business. Angela explained that the idea of Veri is to teach anyone anything online for free. Brian uses his experience from being a teacher to create a motivation for people wanting to learn. Brian also explains how they came up with this idea and the benefits of using Start Up America to help launch their business.
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Gadget Expert
The Go To Market Show visited with Marco Hanna, editor in chief of the website Gadget Experts. Marco describes Gadget Experts as an online magazine that publishes reviews and comparisons on everything involving technology. Marco Hanna goes to conferences and personally tests some of the newest products released so Gadget Experts can keep consumers up to date on the newest information about mobile phones, tablets, cameras, computers, apps and much more. Marco also gives his expert opinion on the coolest gadgets in the market as well as a detailed comparison of Apple vs. Android.
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Kansas City's Social Media Club
Joe Cox and Aaron Deacon from Kansas City’s Social Media Club met with The Go To Market Show to talk about the impact of social media. They explain how The Social Media Club formed from 6 members to over 2,000 and that they have a variety of members ranging from non for profit organizations, small business owners, entrepreneurs and social media managers. The Social Media Club has monthly events to get together in person to ask questions and learn from each other. Joe and Aaron also talked about the new and interesting Google Fiber project and explained how this would change communication across the internet in our community.
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Never Slowing Down
Adam Coomes met with the Go To Market Show to talk about his incredible journey to becoming a successful serial entrepreneur. Adam co-founded an application that helped businesses utilize social media research called Social Radar. After building his company Infegy, he helped start up Zaarly alongside Bo Fishback, Ian Hunter and Eric Koester. This not being enough for Adam, he dedicated himself to helping with the start up community and founded Salt. Salt provides consulting services for businesses with the goal to simplify and improve business to make a bigger impact.
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Coalition For Missouri's Future
The Go To Market Show met with Richard Martin, the managing director for the coalition for Missouri’s future, to discuss his organization and what they are fighting for. Richard explains that they created the coalition for Missouri’s future to oppose the latest petition drive by the “Let Voters Decide Group” funded by billionaire Rex Sinquefield. The “Let Voters Decide” group is circling petitions to repeal Missouri’s income tax and replace it with a higher statewide sales tax on everything. Richard Martin explains how this would add a sales tax to services that we don’t normally have to pay for as well as how this would affect individuals and businesses in Missouri. He explains how difficult it would be to compete in a market against other states that do not have the same high sales tax.
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Whole Family Entertainment
Greg Bergen, VP of Sales and Marketing for the Missouri Mavericks hockey team, met with The Go To Market Show to share the success and growth the Mavericks have encountered in just two years. Greg Bergen explained how this local Kansas City hockey team is all about affordable pricing and family entertainment. He also talks about how many fans they have made in Kansas City and how many families they have yet to reach to show the excitement and value of a Mavericks hockey game.
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Mind in Motion Result: Clear Focused and Confident
Dr. Ladd Carlston met with the Go To Market Show to discuss his business, Mind in Motion in Leawood Kansas. Dr Ladd Carlston has developed a process where he uses a mixture of alternative medicine techniques to relieve stress and clear the mind. He explains how stress and problems drag a person down, and a session at Mind in Motion is designed to change your attitude and energy as well as your outlook on life. A session with Dr Ladd Carlston takes 45 minutes and includes a variety of techniques including light physical massage, acupressure and breathing techniques.
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North American Salt Company
The Go To Market Show talked with Jason Bagley, the Business Director at North American Salt Company. Jason Bagley discussed the process of mining salt underground as well as a few of the many uses for salt. Jason Bagley explained that the mass volume of Salt is sold and used for keeping our roads safe. He also explained the benefits and uses of Thawrox and Freezgard.
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Remember, Rebuild and Rejoice
The Go To Market Show met with Gary Box a business retention and expansion coordinator for the Joplin Chamber of Commerce. Gary describes the days after the tornado hit and everything the Chamber of Commerce did to bring the business community back together. He also explains how the Joplin Business Expo was significantly more important this year after the destruction that the tornado left behind.
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Bringing the Relief of BBQ
Jeff Stith visited with the Go To Market Show to share founding Operation BBQ Relief out of Kansas City. After hearing about the tornado that left Joplin Missouri devastated, Jeff Stith and his competitive barbecue family wanted to do something to help those in need. Jeff Stith explains how he and Stan Hays, co-founders of Operation BBQ Relief, quickly started making calls to get the supplies, food and volunteers they needed to head to Joplin. In 11 days, the volunteers had served 120,000 meals to the families in Joplin. After seeing the results of their determination and efforts, they knew that they wanted to continue to bring the comfort food of Barbecue to disaster areas all over the country.
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Finding your Passion
Dan Stalp, a sales trainer and coach at Sandler Training in the Kansas City area, met with The Go To Market Show to discuss co-authoring the book The Reunion. He shares how he switched jobs to go after his passion, and explains that his book is about doing what you were called for or designed to do instead of what you’ve been doing. Dan Stalp also talks about the reasoning behind self-publishing his first book.
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Start Up America
In a Go To Market Show Interview, Scott Case discussed his company, Start Up America Partnership. Their focus is to provide younger companies with the support, recognition and valuable resources they need so they can grow and create more jobs for America. Scott Case also talks about some of the start up companies that have joined the Start Up America Partnership.
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A Resilient Joplin
The Go To Market Show talked with David Drake, store manager of Red Wing Shoes in Joplin, Missouri. David shares his experience after the Joplin tornado destroyed his store and the effort it took to get his store up and running again.
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Centric Projects
Richard Wetzel met with the Go To Market Show to discuss his company, Centric Projects. He explains how Centric Projects is a commercial construction company in Kansas City that uses technology to stay more connected with their clients. He talks about how his company differentiates from others by having “Super Managers” who not only manage the project, but they also can throw on a pair of boots to work on site. Richard also discusses how he has utilized social media to recruit for Centric Projects.
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Internet Privacy and Freedom
Chris Houston visited with the Go To Market Show to talk about his invention, SurfEasy. He explained how SurfEasy is a small portable USB key that secures your Internet connection on any computer. Chris also talks about how he came up with the idea for SurfEasy and how he is getting the word out about his product.
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The NOW system
The Go To Market Show visited with John Bernard to discuss his book Business at the Speed of Now. John explained his NOW system and how businesses can benefit from bringing this system to their workplace. He talks about examples where his NOW system has created an environment where employees are able to take charge and find a solution to problems. John also discusses his feelings about allowing social media in the workplace instead of banishing it.
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Meet Romo
In a Go To Market Show interview, Keller Rinaudo talked about the newly invented robot called Romo. Keller explained how Romo is an affordable and unique robot that uses a smart phone for its brain. He explains how Romo will be young when you first get him, but his capabilities can grow over time. Because Romo uses a smart phone, Romo can learn new things and add new personalities by downloading applications from the app store.
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What is Content Marketing?
Joe Pulizzi met with the Go To Market Show to explain the importance of content marketing. His goal is to help teach brands how to use content marketing to create loyalty and brand awareness for their company. He created the Content Marketing Institute to provide training and education for Brand Marketers. CMI explains what content marketing is and how to use it. Joe Pulizzi also has created a Chief Content Officer Magazine and an event called Content Marketing World.
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Leaving an online legacy for your family
The Go To Market Show visited with Jonathan Whistman, founder of LiveOn, to discuss the idea behind LiveOn and what makes this site so unique. Jonathan explains how LiveOn can help you share family stories across generations and how the site encourages you to leave answers to meaningful questions. The site can hold your photos, videos and can even record your own voice so your family can hear you leave your own memories behind.
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Leading the Way for Today's Entrepreneurs
Dr. Teng-Kee Tan, Dean of the Henry W. Bloch School of Management at the University of Missouri-Kansas City, joined the Go To Market Show. He discussed his vision for business education focused on entrepreneurship and innovation and the role UMKC is playing in helping Kansas City build its reputation as a leader in the creating an environment where entrepreneurial enterprises can succeed.
education, entrepreneur
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Finding Direction in the Road Map to Success
Mike Saxton is the CEO of Business Transaction Specialists. He and his team help businesses understand their finances, business value, and align company goals with owner needs.
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The take over of Wheat State 47
Michael Stoufer visited with the Go To Market Show to discuss his entrepreneurial journey as the owner of Wheat State 47 in Kansas City. He explained how Wheat State differentiates itself in a highly competitive industry by offering a wide variety of unique ingredients and even consulting with customers on new combinations. They also feature a whole wheat crust that improves the nutritional value of the pie. Michael also talked about what he’s learned utilizing social media to help attract new customers.
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Differentiate Through Personal Relationships
The Go To Market Show visited with Tim Walla and Phil Freud of Walla Street Wealth Management, discussing their firm's focus on helping individuals and families achieve their goals through financial planning, investing and risk management. In a highly competitive marketplace, they also discussed the process that Walla Street has undergone to differentiate the firm and attract new clients.
financial, services
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Three Tips for Your Company's Website
We spoke with Mr. Riemer at the 2011 Futurallia event held in Kansas City. Riemer started the Market Vantage after identifying the need for search engine optimization and digital marketing. After several years specializing in internet marketing Riemer suggests several tips to enhance your company's online presence.
Futurallia, marketing
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The Financial Services Marketing Opportunity
Mark Shrout is a managing partner at Salva O'Renick and has over 20 years experience in marketing and client development working in the print, broadcast and interactive industries. We had the opportunity to hear his take on the current state of marketing in the financial services industry.
financial services, marketing
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Finding Purpose in Life and Work
Jon Gordon recently wrote "The Seed: Finding Purpose and Happiness in Life and Work." His point is that he believes everyone is here for a purpose. If a person lives with purpose, their lives will be filled with passion and happiness.
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Technology-Driven Marketing
Mike Wilson and Doug Niccum from Wavelength Media met with the Go To Market Show to discuss their new age way of digital marketing. They both have a broad range of knowledge about social media sites to help their clients utilize them to the fullest. Wavelength Media stays up to date with the ever-changing market to ensure they find the most efficient way of marketing on the web. Through technology, they can help your business grow.
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Helping Businesses Succeed
The Go To Market Show met with Weston Bergmann, a lead investor of a new program in Kansas City called BetaBlox. He described BetaBlox as being a seed accelerator and business incubator to help start up companies excel at the very earliest stage of their business. He is looking to aid motivated entrepreneurs by giving them everything they need to take their business to the next level.
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Get Smarter and Test Better
When a student first comes to Heiner, he will ask if their goal of increasing their test score is to get into a selective university or to get a scholarship. If they have another reason, he will ask them to save their money.
education, entrepreneur
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A Lifetime of Teaching Lessons for Life
Every once in a while, you meet someone who has spent a lifetime doing what they love. Sometimes they're lucky enough to do that with a person they love by their side. Five minutes with Ulla and Allen Ames and you realize you've met two people who fit this description.
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Bridging the Gap in Disaster Response
Borrowing from the name of a small stream that separated Gaul and ancient Rome, the phrase "crossing the Rubicon" is used to reference any group committing itself to a risky or revolutionary course of action. In January of 2010, Team Rubicon was launched to provide a revolutionary approach to disaster response and support for military veterans.
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Create and Make it Happen
The Go To Market Show chatted with Jon Kemnitzer about his firm, KEM Studio and his Kickstarter project. KEM Studio is an architecture and industrial design firm that designs everything from tools and furniture to spaces whose goal is to make life better.
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The Price is Right on Zaarly
Zaarly opens up a new type of marketplace where decisions are not based solely on price. Buyers can choose the person with the best qualifications for the job. In this way, buyers can make decisions based on where they want to put their money to work in their community.
entrepreneur, Kansas City, technology
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Kansas City's Technical Solution
Michael Gelphman is the founder of Kansas City IT Professionals (KCITP) and the voice of KCITP on Twitter, LinkedIn, kcitp.com, and Facebook. In July 2008, Gelphman was looking for a job and noticed there wasn't a Kansas City IT presence on LinkedIn, so he started one. A little more than three years later, there are over 6,200 members.
IT, Kansas City, KCITP
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Differentiate by Specialization
Paul Welsh's new book, the St. Bernard Principle, emphasizes the importance of specialization. He argues even if you don't feel your company is specialized, it's important to clearly identify the market you serve. If you don't, others will put your company in a niche for you.
marketing, specialization
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Planning Ahead for Tax Time
Kurt Guth compares taxes to finding a cavity when it's small. If it's identified early, it won't be a big problem. Kurt contends, "the time to seek help from a tax advisor would be when you are taking money out of a retirement account, buying a house or any other big change like that, we should definitely be on the speed dial just like a financial planner or any other professional you would seek advice from."
small business
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Practice Makes Perfect On the Eliton Cello
Miniaev response to whether his cello is an electric instrument was "That's one of it's functions." It is also a portable folding cello and practice instrument. The portability and feel are benefits professional musicians like - especially to practice on.
entrepreneur, Futurallia
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Improving the People Side of Performance
Jami Henry and Kay Saunders of Bellewether Global visited the Go To Market Show to discuss their company's focus on improving performance by aligning people and processes within organizations.
business execution, Futurallia
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Teens and Trends
The quest to understand teenagers and what motivates them is a perpetual challenge. Tina Wells, CEO of Buzz Marketing Group and author of "Chasing Youth Culture and Getting it Right," joined the Go To Market Show to discuss the dynamic of the teen marketplace and how companies are adjusting to its changing trends.
marketing, target marketing
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The Value of Virtues
For Theodore Roosevelt Malloch, and philosophers before him, the 'good life' is based on virtues. In today's world, where short-term thinking and greed seem to drive most business actions, companies are struggling to act in virtuous ways.
business strategy
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Bridging the Cultural Divide
The International Visitors Council of Greater Kansas City is focused on eduction - sharing information about the local area with visitors from around the world. It also helps visitors make connections. Members of the council regularly invite visitors to their homes for dinner and conversation.
Futurallia, international business
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A New Recipe for Entrepreneurial Success
Tom Lesnak joined the Go To Market Show to discuss the Ennovation Center initiative in Independence and what it means for economic development in the area.
entrepreneurship, growing economies
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Peace. Love. Granola.
Valerie Jennings, affectionately known as the 'Hippie Chick' joined the Go To Market Show to talk about her hand made, all natural granola product and her company's Hippie Chow brand.
entrepreneur, Social Media
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Packaging Your Business For Global Success
You have a product that someone outside the U.S. finds. It happens all the time in the era of the 'World Wide Web.' But, shipping to a foreign market is, well a foreign concept. Still the feeling that there may be other customers outside the U.S. that would love your product won't go away. So the thought of just ignoring the lead sticks with you.
Futurallia, international business
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Spam-A-Lot No More
David Poellhuber, founder of the Zero Spam, joined the Go To Market Show to discuss his company's solution to the spam challenge. David carries the CISSP designation - Certified Information Systems Security Professional. This is the highest level of expertise that a person can carry when it comes to system security. Poellhuber's unofficial title at Zero Spam is the'Chief Spaminator' a reference the high-tech battle his company wages against spam every day.
business tools, technology
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Smart Thinking to Make Us Great Again
Nothhaft knows a little about business innovation. Over his career, he has led six start-up enterprises. From this perspective, he sees small business as the key driver of job growth in the U.S. "Small businesses are responsible for most of the job creation over the past 20 to 30 years," Nothhaft said in his Go To Market Show interview. "Some of the things we've done from policy perspective are strangling companies from prospering and creating jobs."
innovation, recommended reading
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Something to Act On
David Appelbaum, Chief Marketing Officer of Act-On Software, joined the Go To Market Show to discuss his company's offering in the marketing automation space. David has the perfect background to talk about automation. He's been a consultant and senior marketing and sales executive at Saleforce.com, Oracle, and Autonomy, just to name a few. He says the beauty of Act-On is that they've focused on making the system easy to use, so marketers can get up and running quickly.
business tools, marketing automation
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Business Is Flying High
For American Airlines, the relationship goes beyond just providing a seat on a flight. They help companies better manage costs and time with programs that increase scheduling flexibility. Their flagship program is called 'Business Extra.' Karen Buls describes it as an advantage program for business.
business, strategy
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Filling The Funnel
The Go To Market Show visited with Jim Muller, Business Development Manager of Good Leads, to discuss his company's focus on business development. Good Leads is a New England based company focused on B2B lead generation. Most of their work is in the technology and government sectors, but the process they use cuts across industries.
business development, lead generation, sales
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Mapping Start-Up Success
Why do some business start-ups succeed and others fail? This question fascinated Go To Market Show guest, John Bradberry. So much so that he researched and wrote a book on the subject titled, "6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business."
entrepreneur
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Understanding Social Media ROI
Does social media make sense for our company? How can we use it to reach potential customers? What are the downsides? Where should we start? These are just a few of the questions surrounding the topic and marketing potential of social media. In the end, one question should ultimately drive the social media marketing decision. What's the ROI?
marketing ROI, marketing strategy, Social Media
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The ABC's of CMS
The content management system (CMS) space is crowded with options. Really crowded. These range from micro platforms for blogging to enterprise-level content management systems that help organize, publish and promote content across the Internet. It's a space that is constantly changing, as new software enters the picture and existing systems add new features on a regular basis.
CMS, content management system, user experience
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Business Development with Missouri
In the midst of a sluggish economic recovery, looking outside the borders of the U.S. for growth opportunities makes good sense. For small to mid-sized businesses, getting into the export game isn't easy. Finding markets, understanding regulations, figuring out logistics and managing currency exchange rates are just a few of the many hurdles that have to be overcome.
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Tech Tips for Dads & Grads
Tech expert, Corey Greenberg, joined the Go To Market Show to talk about the latest technologies and gift ideas for recent grads and for dads celebrating Father's Day.
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Brewing Success in a Competitive Market
The beer business in America is a turbulent space. Changing consumer tastes, battles between brewing behemoths and regulation all play a part in the the beer making story. Bob Sullivan of Kansas City's Boulevard Brewing Company visited with the Go To Market Show to discuss how the company has grown to become one of the top 1% of craft brewers nationwide.
bob sullivan, boulevard beer, kansas city company, marketing strategy
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Roots Run Deep
Like so many Americans, I grew up in a small town. It just happens to be a small town that was also home to a close-knit community of immigrants who came to this country to follow the ‘American Dream’. Debbie Ray, director of the Sugar Creek Slavic Festival, and Mike Loges of Peter May's House of Kielbasa joined the Go To Market Show to talk about the upcoming event - June 10th and 11th - which celebrates the Slavic roots of Sugar Creek.
event marketing, Kansas City, peter may's, slavic festival, sugar creek
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When Less Is Not More
We live in a fast-paced world, driven by on-demand technology and 24/7 sources of information. As a result, today's workplace has become a complex knowledge environment in which the flow of information is mediated by an ill-understood array of technology and constantly updated information resources.
business execution, innovation
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Driving Digital Marketing Success
The Go To Market Show visited with Dave Cacioppo, President and CEO of Emfluence - a Kansas City-based interactive marketing technology company. He discussed the company's marketing platform and challenges and opportunities companies face in digital marketing channels.
digital marketing, marketing
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Making the Shift
Forty years ago, the job of a marketer was much easier. Fewer product choices. Fewer channels to communicate with potential customers. And no internet to gather and share information about products and services. Produce a product, get the word out and sit back and wait for people to buy. It was 'tell and sell' to the core.
business growth, marketing
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Changing Home Building From the Ground Up
Pierre Martell started in the construction business remodeling homes in the Canadian Maritime province of New Brunswick. While he was successful out of the gate, "Not knowing what you were getting into behind the wall," as Martell says, was a challenge.
brand building, entrepreneur, Social Media
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The Take on Tablets
When it comes to technology, Corey is not swayed by the latest inventions - because these may or may not add value. He is swayed by great user experience. It fascinates him. Drives him to learn more about the dynamic that blends form and function. And keeps him constantly learning and scanning the landscape for new advancements that truly add value.
business application, user experience
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Feel the Rush
Chris Ozimek, Marketing Director for Schlitterbahn, visited the Go to Market Show to talk about the continued expansion at the Kansas City park and the process of marketing an attraction that is still under development.
Kansas City, marketing
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The Changing Face of Design
Robb Smigielski stopped by the Go To Market Show to talk about his organization's role in advancing the world of design. Robb is President of AIGA's Kansas City Chapter. The organization itself went through a redesign of it's brand in 2006.
Brand, design
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Engineering a Social Media Solution
Jonathan Mast, Emerging Media Manager at Black & Veatch Corporation, talked about his company's use of social media. He talked about the day-to-day evolution of social media in the company. Embracing its power is a slow process as people work through the challenges of transparency and adapt to the conversational nature of the medium.
marketing, Social Media
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Giving It a Sporting Chance
Andy Tretiak, VP of Marketing for Sporting KC explained, the club feel is integral to the changes the team hopes to make. Just like sporting clubs around the world, fans can become 'members' of Sporting KC recieve perks and privileges as part of the deal.
branding, marketing, rebranding
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Execution is Everything
The Go To Market Show visited with Ben Ridler (CEO) and Stephen Lynch (COO) of Results.com, a company with offices in the USA, Canada, and New Zealand, which is focused on helping companies overcome the execution challenge. Ben and Stephen shared examples of situations that companies face.
business strategy, idea execution
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Protecting Intellectual Property
For companies, the decision to protect intellectual property hinges on this: If it's worth creating and investing in, it's probably worth protecting.
brand assets, intellectual property
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Time for a Tablet?
In the world between 'too big' and 'too small', tablets are the perfect fit. Empowered by software providers like RareWire, the devices ability to connect people with information seems unlimited.
tablet
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Choosing Tools to Make Your Business Work
Mike is curious. He is also keenly aware that other folks are curious too – and he is smart enough to know that with rapid advances in technology they're probably confused a little too. Leveraging this dynamic, Mike (with his business partner Doug Niccum) launched GearsofBiz.com, a business technology publication that provides reviews, news, guides and how-tos on the latest advances in technology.
entrepreneur, technology
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Make Your Own Rules
Entrepreneurs like Wayne are constantly drawn to learn new things and are able to incorporate them with creativity. To Wayne, learning is "sausage to my grinder."
entrepreneur
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Changing Washington. One Discussion At a Time
The Go To Market Show sat down with Emmanuel Cleaver II, a member of the U.S House of Representatives, representing Missouri's 5th District. The topic? His thoughts on the climate for business growth and how things are going in what we all know are challenging times.
business growth, Kansas City
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Savoring the Fruits of His Labor
Michael Amagoni joined the Go To Market Show to discuss how he turned his passion for wine into a growing urban winery located in Kansas City, Missouri.
entrepreneur
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Not Just Milking It
Leroy Shatto shares the story of Shatto Dairy – a tale that with each chapter goes beyond his wildest dreams of what he hoped to accomplish. His business is thriving and making money. Along the way, something else just as important happened. The little dairy farm in Northwest Missouri went from a faceless source to a part of people’s lives.
entrepreneur, Kansas City
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DON-BAR Design
Guy Eeckhout of Belgium's DON-BAR Design was at last year's Futurallia event to showcase their innovative and unique fireplaces. He talks about who they are and how the event has helped generate new relationships.
entrepreneur, Futurallia
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Media Growth Trends
Stefan Tornquist of Econsultancy discusses opportunities and challenges in his Market Growth Trends report.
media publishing, Social Media
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Stretch of Imagination
Like all visionaries, Stretch loves new challenges. He loves seeing the world and sharing the experience. He'll tell you that being an artist is a life-long endeavor. You have to be hungry for new information, and that the world is full of ideas.
Crossroads, entrepreneur, Kansas City, Stretch Sculpture
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Steel Space Productions
Steel Space Productions participated in last year's Futurallia event. They make use of the shipping containers that have been piling up in our nations ports by creating customized structures for event marketers.
entrepreneur, Futurallia
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Making The Web Work
Your site needs to change as your business grows and evolves. Focus on delivering a great user experience, smart technology deployment, and a process of regular updates and feature enhancements are the best way to make sure site is effectively engaging and driving business.
content management system, Salva O'Renick, user experience
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Actionable Marketing with Alight Interactive
Alight Interactive is focused on helping companies mine, integrate, and understand the wealth of information that is housed in systems driving web analytics, customer relationship management (CRM), marketing and sales force automation, social media, and more.
Alight Interactive, analytics, Focus Point, marketing, Matt Hertig, Michelle Jacobs
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Parisole Arts
Renae Silvey, the Executive Director of Parisole Arts explains what her organization is and how they advocate art.
First Fridays, Parisole
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Cork Comes to Futurallia
The Cork Enterprise Board sent delegates to last year's Futurallia event to promote and generate business for the community of Cork, Ireland. Jay had the opportunity to interview several of the delegates giving them an opportunity to explain what their committee does and how excited they were about their success at Futurallia.
Futurallia
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Going International Made Easier
Vanessa Neil, CEO of the strategic consultancy firm, AIM-Azimuth, helps businesses develop strategically to become international. She was a participant of Futurallia 2010 to develop international connections.
Futurallia
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The New Experts
The New Experts provides a framework for better, more profitable interactions with customers. It matches well with our belief in the need to align marketing and sales and the critical value of delivering a great customer experience.
customer interaction, marketing, Robert Bloom
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Invaluable User Experience
Michael entered college ready to pursue a career in architecture. He changed course when he learned more about graphic design. Michael was inspired by the opportunity to unleash his love of art, creativity and the chance to create something that would move people to take action.
Salva O'Renick, user experience
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Health Care Reform Isn't Over Yet
What Michael confirmed for the Go To Market audience is that health care reform is far from over (legislatively and legally). That it's far from clear on what it means to employers and workers. And that it's misguided in many ways based on what the legislation will do versus the touted benefits it is supposed to provide.
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Wealth of Information
Discussing social media monitoring is an ever-changing proposition that matches the fluid nature of the online environment. Through Web and Mobile channels, content is discussed across a wide range of sites. From Facebook and Twitter, to an almost endless landscape of blogs, bookmarks, forums, networks, news, comments, images, video and more.
analytics, Eric Melin, Social Media, Spiral16
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The Mayor's Perspective on the Kansas City Brand
On the threshold of the Kansas City mayoral election, the Go To Market Show had the opportunity to interview the current mayor, Mark Funkhouser. The purpose of the interview was to talk about the Kansas City brand and get the mayor’s perspective on how the city is positioned in today’s competitive global economy.
Brand, Kansas City
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The New World of Branding
On the debut edition of the Go To Market Show, we had the pleasure of visiting with Dan Salva, co-founder of Salva O’Renick and a seasoned brand development expert. Dan shares his view on the changing role of brand development in the age of online social interaction, and the importance of an integrated view of branding to deliver a compelling reason to buy in the marketplace.
branding, Salva O'Renick
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Brand Funk
In starting up another show, I wanted to have a name that we could promote. I wanted this show to examine bigger issues that just business. We’re not a political show but it seemed to me a discussion of the Kansas City Brand would be an interesting topic and who better than Mayor Mark Funkhouser.
Brand, Kansas City Brand, Mayor Mark Funkhouser, Mid-America Regional Council
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