Andy Tretiak, VP of Marketing for Sporting KC explained, the club feel is integral to the changes the team hopes to make. Just like sporting clubs around the world, fans can become 'members' of Sporting KC recieve perks and privileges as part of the deal.
branding, marketing, rebranding

On the debut edition of the Go To Market Show, we had the pleasure of visiting with Dan Salva, co-founder of Salva O’Renick and a seasoned brand development expert. Dan shares his view on the changing role of brand development in the age of online social interaction, and the importance of an integrated view of branding to deliver a compelling reason to buy in the marketplace.
branding, Salva O'Renick