David Appelbaum, Chief Marketing Officer of Act-On Software, joined the Go To Market Show to discuss his company's offering in the marketing automation space. David has the perfect background to talk about automation. He's been a consultant and senior marketing and sales executive at Saleforce.com, Oracle, and Autonomy, just to name a few. He says the beauty of Act-On is that they've focused on making the system easy to use, so marketers can get up and running quickly.
business tools, marketing automation