Does social media make sense for our company? How can we use it to reach potential customers? What are the downsides? Where should we start? These are just a few of the questions surrounding the topic and marketing potential of social media. In the end, one question should ultimately drive the social media marketing decision. What's the ROI?
marketing ROI, marketing strategy, Social Media

The beer business in America is a turbulent space. Changing consumer tastes, battles between brewing behemoths and regulation all play a part in the the beer making story. Bob Sullivan of Kansas City's Boulevard Brewing Company visited with the Go To Market Show to discuss how the company has grown to become one of the top 1% of craft brewers nationwide.
bob sullivan, boulevard beer, kansas city company, marketing strategy