Tag : marketing
Three Tips for Your Company's Website
By Nathan Victor
Dec. 13, 2011
We spoke with Mr. Riemer at the 2011 Futurallia event held in Kansas City. Riemer started the Market Vantage after identifying the need for search engine optimization and digital marketing. After several years specializing in internet marketing Riemer suggests several tips to enhance your company's online presence.
Futurallia, marketing
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The Financial Services Marketing Opportunity
By Nathan Victor
Dec. 8, 2011
Mark Shrout is a managing partner at Salva O'Renick and has over 20 years experience in marketing and client development working in the print, broadcast and interactive industries. We had the opportunity to hear his take on the current state of marketing in the financial services industry.
financial services, marketing
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Differentiate by Specialization
By Nathan Victor
Aug. 9, 2011
Paul Welsh's new book, the St. Bernard Principle, emphasizes the importance of specialization. He argues even if you don't feel your company is specialized, it's important to clearly identify the market you serve. If you don't, others will put your company in a niche for you.
marketing, specialization
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Teens and Trends
By Mark O'Renick
July 15, 2011
The quest to understand teenagers and what motivates them is a perpetual challenge. Tina Wells, CEO of Buzz Marketing Group and author of "Chasing Youth Culture and Getting it Right," joined the Go To Market Show to discuss the dynamic of the teen marketplace and how companies are adjusting to its changing trends.
marketing, target marketing
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Driving Digital Marketing Success
By Mark O'Renick
May 18, 2011
The Go To Market Show visited with Dave Cacioppo, President and CEO of Emfluence - a Kansas City-based interactive marketing technology company. He discussed the company's marketing platform and challenges and opportunities companies face in digital marketing channels.
digital marketing, marketing
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Making the Shift
By Mark O'Renick
May 16, 2011
Forty years ago, the job of a marketer was much easier. Fewer product choices. Fewer channels to communicate with potential customers. And no internet to gather and share information about products and services. Produce a product, get the word out and sit back and wait for people to buy. It was 'tell and sell' to the core.
business growth, marketing
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Feel the Rush
By Mark O'Renick
May 5, 2011
Chris Ozimek, Marketing Director for Schlitterbahn, visited the Go to Market Show to talk about the continued expansion at the Kansas City park and the process of marketing an attraction that is still under development.
Kansas City, marketing
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Engineering a Social Media Solution
By Mark O'Renick
April 27, 2011
Jonathan Mast, Emerging Media Manager at Black & Veatch Corporation, talked about his company's use of social media. He talked about the day-to-day evolution of social media in the company. Embracing its power is a slow process as people work through the challenges of transparency and adapt to the conversational nature of the medium.
marketing, Social Media
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Giving It a Sporting Chance
By Mark O'Renick
April 20, 2011
Andy Tretiak, VP of Marketing for Sporting KC explained, the club feel is integral to the changes the team hopes to make. Just like sporting clubs around the world, fans can become 'members' of Sporting KC recieve perks and privileges as part of the deal.
branding, marketing, rebranding
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Actionable Marketing with Alight Interactive
By Mark O'Renick
March 9, 2011
Alight Interactive is focused on helping companies mine, integrate, and understand the wealth of information that is housed in systems driving web analytics, customer relationship management (CRM), marketing and sales force automation, social media, and more.
Alight Interactive, analytics, Focus Point, marketing, Matt Hertig, Michelle Jacobs
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The New Experts
By Mark O'Renick
March 2, 2011
The New Experts provides a framework for better, more profitable interactions with customers. It matches well with our belief in the need to align marketing and sales and the critical value of delivering a great customer experience.
customer interaction, marketing, Robert Bloom
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